Singh et al. (10.1542/peds.2015-4155) opted to look at data from the 2014 National Youth Tobacco Survey to measure the association between e-cigarette advertisement exposure and current e-cigarette use. Teen respondents noted the degree of exposure from “never/rarely” to “most of the time/always”—and as you might expect, the greater the exposure, the greater the e-cigarette use.
Retail stores showed the most association between advertising and actual youth usage, raising a need for far more comprehensive strategies to prevent and control this newer type of smoking—which may mean stricter bans on advertising than currently exist. Seeing e-cigarette advertising vaporize may be just what the doctor ordered.